Independent designer & writer · Lisbon
Design that stays quiet, so the work can speak.
I build brand systems and editorial spaces for people who value restraint. Fifteen years of turning complicated ideas into calm, legible things.
About
A practice built on less.
Every project starts the same way — by removing everything that isn't load-bearing.
I work with founders, publishers, and cultural institutions who want their identity to feel considered rather than loud. The result is usually fewer elements, more space, and typography doing most of the talking.
- FocusBrand systems · Editorial · Slow product
- Since2011
- BasedLisbon, remote worldwide
Selected work
A few things I'm proud of.
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2025
Case study →
Índigo — a publishing house identity
A full typographic system for a literary press: wordmark, catalogue grid, and a cover language that scales across 40 titles a year.
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2024
Case study →
Rún — a slow-tea storefront
Naming, packaging, and a restrained web presence for a single-origin tea studio. Warm paper stocks, one accent, endless white space.
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2023
Case study →
The Margins — a reading journal
A quarterly print-and-web journal about the space around the text. Designed, art-directed, and partly written.
Template note — projects above are placeholder samples. Swap names, years, and links with your own.